We work with a number of universities, business schools and executive education providers to deliver our programs both in class room environments and virtually. 

Our core capability is in teaching people working in the SaaS, SaaP, Technical Services and B2B Products sectors, to develop effective routes to markets. We focus on characterising the right partners for your business, finding them and then engaging those resellers using legal and workable contracts and pricing strategies.

Our focus is to build competence in our client companies, not dependence. Using our bespoke web application with individual and group exercises, our participants will be equipped with critical tools to develop effective and affordable routes to whichever markets they are seeking entry.

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Course Content and Registration
In all of our courses you will learn how to develop a multi-tier, route-to-market strategy for your product or service, how to identify, engage and contract the right partners for your business and how to set up legal and workable pricing structures.

We focus on the channels used in different sectors with case studies, legal precedents and exercises that relate your business.

You will acquire practical tools and learning that you can apply immediately to your business.

Course Brochure
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We deal with a wide range of topics that are critical to companies seeking to move into new markets.

Why would I choose an Agent over a Reseller?
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How much margin should resellers earn? How much is too much?
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Develop a pricing strategy that conforms to anti-trust legislation

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What is best practice channel management for different partners?
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What are my rights and obligations with various partners in different markets?
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Once we've found the right partners, how do we engage them?

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